Getting the Word Out About Who's Open on I-Drive
The I-Drive District has been busy ramping
up our digital presence to help our partners get the word out that they are open for business.
remains active, posting new blogs and content several times per week to stay
up-to-date with the news of International Drive.
“Now Open” Campaign
The “Now Open
” sign is prominently displayed on the home
page and links to a list of I-Drive Partners who are open for business.
As you can imagine, this list is fluid; our staff is
calling on a weekly bases to keep the list as current as possible. The District also purchased digital ads on several
local publication sites promoting our “Now Open” / or Staycation page. We want the community to know who is open for
Serving our four Facebook audiences: visitors, locals, partners
and the I-Ride Trolley, our Facebook pages remain active with postings of District Partner
openings and specials. Several of our
partners have offers geared to locals to capture business during this
Our Instagram and Twitter accounts are also being updated
several times per week with partner offers.
Visit Orlando ran a successful campaign to bring business to our local restaurants. We joined forces and promoted the I-Drive restaurants who are on their program with digital ads
purchased on SouthWest Orlando Bulletin’s website. This exposure helped drive business to our restaurants and to remind our Orlando locals that most of our dining
establishments are ready to serve. Hungry
We all love Magical Dining Month! We have again promoted Visit Orlando’s
Magical Dining Campaign, highlighting our I-Drive Restaurants who participate
in this wonderful program. Our digital
ads link to the list of I-Drive Restaurants on the Visit Orlando page.
We continue to be the resource for our District Partners to
have the best reach for no cost during these slow times.